Rise of the Rest (Part 2)

This post is follow up from Rise of the Rest (Part 1).

“Soft Power”, defined by Professor Joseph Nye as the “influence and attractiveness a nation acquires when others are drawn to its culture and ideas”, has become an increasingly popular socio-cultural weapon in international politics–especially for emerging economies like India and China. According to Nye, it enables nations to “achieve desired outcomes in international affairs through attraction rather than coercion”. Here are some useful links to get you thinking about the rise of these two countries and their use (or exploitation) of soft power to bite off the America (and the western world’s) pie of cultural hegemony.


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