Upgrade your meal with a beer?

Another lighthearted but beer-bellied entry.

Some fast food chains in the US are considering adding beer to their menus. Watch this newsy report  for a quick summary of the chains involved so far and reactions to it. While some might be celebrating the inclusion of alcohol to their favorite value meals, others are more concerned about the social and safety risks–especially those driving.

What are your thoughts on this business idea? 

Could such an idea be successfully imported into chains in Singapore? 

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10 thoughts on “Upgrade your meal with a beer?

  1. The business idea of having beer in fast food chains is probably a refreshing one but however one may not see the potential harm it may bring to the society.

    Firstly, with cases of underage drinking, the supply of beer in fast food outlets would only increase the chances of a teenager being able to get hold of beer. (Since fast food chain is about speed and efficiency, a identity check may not be even done.)

    Secondly, supplying beer openly in broad daylight would also increase the chances of social problems. Kids would be able to see beer more often and may be curious to taste it, in the long run, may take up drinking.

    However, it could be possible to have the idea implemented in a safe environment. For example, in an area where only people of legal age are allowed to be in.

    Gabriel Chek
    2T31

  2. Fast food chains are casual dining restaurants catering affordable meals, mainly targeting at the youth. Adapting the idea of providing beer in their restaurant seems to be an encouragement for youth to take up drinking. This could lead to potential social problems such as alcoholism, decreased work productivity and drunk driving.

    As the alcohol tax rates in Singapore are very high, the import of such an idea will ruin the imagine of fast food being cheap and affordable. Besides, Singapore is still a relatively conservation society and may not be receptive of the idea of alcohol being sold in a family-friendly environment such as fast food chains.

  3. I believe that while this may be a good business idea over in the United States or certain European countries with a beer drinking culture, it may not have a similar response here in Singapore.

    Although the inclusion of beer into the menus of fast food chains may help them attract more consumers, it may also drive away other patrons. There will always be the fear that if trouble may occur if any of the patrons get drunk due to the alcohol. Furthermore in Singapore many students patronize fast food chains to study as well as have their meals. If other customers go there to drink and create a ruckus, it may end up chasing them away.

    As a result, i would say that this idea would most likely not succeed in Singapore. We do not have a strong beer drinking culture to begin with; most Singaporeans would not drink beer in midday. Furthermore, with so many fast food outlets across Singapore, alcohol becomes a lot more accessible and this can cause social problem such as an increase in alcoholism and drink driving. Thus, I feel that this idea cannot be successfully imported into Singapore.

  4. i do not think such an idea is feasible in Singapore. Singapore is a multi racial and multi religious society. As such, some religion like Buddhism and Islam prohibit the consumption of alcohol. Thus adopting such an idea to singapore would be inappropriate and would lead to a backlash from Singaporeans. Furthermore drinking alcohol in public amongst children (children patronize fast food restaurants alot) is still frowned upon as taboo in Asian societies like Singapore. Thus i believe that this idea will not work well in Singapore

  5. I believe that while this may be a good business idea over in the United States or certain European countries with a beer drinking culture, it may not have a similar response here in Singapore.

    Although the inclusion of beer into the menus of fast food chains may help them attract more consumers, it may also drive away other patrons. There will always be the fear that if trouble may occur if any of the patrons get drunk due to the alcohol. Furthermore in Singapore many students patronize fast food chains to study as well as have their meals. If other customers go there to drink and create a ruckus, it may end up chasing them away.

    As a result, i would say that this idea would most likely not succeed in Singapore. We do not have a strong beer drinking culture to begin with; most Singaporeans would not drink beer in midday. Furthermore, with so many fast food outlets across Singapore, alcohol becomes a lot more accessible and this can cause social problem such as an increase in alcoholism and drink driving. Thus, I feel that this idea cannot be successfully imported into Singapore.

  6. I think this business idea may benefit consumers to some extent. Firstly, beer contains vitamin B and other minerals such as magesium that has proven to have antidioxidant effects. Besides, low to moderate consumption of beer reduces the risk of coronary heart diseases. However, it will certainly not benefit those that consume beer on a daily basis. Drinking beer daily will lead to intoxication and dehydration. Only a small amount of 40g is sufficient to increase blood pressure. Hence, in order to protect the interests of Singaporeans, especially those that are unaware of the health disadvantages of beer, I dont think this idea should be imported into chains in Singapore.

  7. I feel that this business idea is just another way to attract consumers and to increase the market reach for these fast-food chains to earn higher profit.
    I highly doubt that this business idea can be successfully imported into fast-food chains in Singapore due to the high risks involved ;increase in drinking &driving, giving off the wrong impression to the younger generation and increasing the percentage of alcoholics since alcoholic drinks can be easily obtained due to the large number of outlets. Thus the negative impacts clearly outweigh the positive impacts therefore I feel that Singapore government would not allow this particular business idea to be imported locally, and even if they do allow it there would be a large number of regulations to minimize the impacts which would eventually deter the fast-food chains.

  8. i don’t think that adding beer to the fast food chain menu is a good idea as fast food chains serve different age groups ranging from children to senior citizens. thus, i think that by serving alcohol amongst children, the children may be influenced in a bad way and may be further encouraged to consume alcohol. furthermore, singapore has a multi-racial society and there are certain regulations that each religion follows. the muslims are not allowed to consume alcohol and thus, by serving alcohol at fast food chains, this may not only cause the muslims to stop eating at fast food chains, it may also lead to various objections towards the issue. thus, i think that this idea could not be successfully imported into singapore as many kids eat at fast food restaurants and may be influenced easily and that we have to respect each others’ religions at public areas, implementing something that goes against others.

  9. I believe that such a business idea could actually be profitable for the fast food chains available especially with the increasing level of competition in this business industry. However, in the context of our multi-religious society, i believe that this idea may not be feasible as it may cause unhappiness for the religions which prohibits the consumption of beer and alcohol. But even so the government may still allow for this idea to run maybe in only tourist attraction areas such as Sentosa or Marina Bay Sands, given the fact that they were able to compromise on the idea of having casinos. On the overall, this is not the best idea to boost sales. Allowing the sale of beers in fast food chains may also give a wrong impression to the younger generations that drinking is a social norm. Hence, this idea may not be successfully imported into chains in Singapore because it concerns a large proportion of the society.

  10. I think that such a business idea is self-destructive for the company. Firstly, fast food chains have already been slammed for unhealthy cooking methods and low grade quality of ingredients – making them a place to avoid by the increasingly health conscious population. Secondly, being a venue that appeals to and attracts young children and teenagers, putting beer on the menu is sending out a negative message to them. Parents who are then afraid that their children might pick up drinking will then forbid their children from visiting fast food joints, further reducing the number of customers.

    Such a business idea is all the more unfeasible in Singapore, where not only are the majority of people extremely health conscious, the government is also extremely cautious with the type of goods it allows. Beer, being a good of habitual consumption, when readily available will only increase the number of potential addicts. The Singapore government, being one that is cares fr the people, will definitely not allow such an idea to take root.

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