Apple: Screens Over Socializing

Media doesn’t just reflect reality, they also reproduce it. Just saw this advertisement from Apple that unintentionally paints the gloomy picture of people being distracted by their screens instead of living the moment.

Mark Wilson from Fast Company observes how Apple has misunderstood what great design really is judging from the images in this ad:

So the experience of a product will never be what matters to a great designer. It’s always been about the experience of a person using that product.

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