Geo Marketing: Convenience or Concern?

Imagine walking into your favourite mall one day and you’re greeted by billboards and store fronts start calling out your name, telling you about your shopping history and suggesting new products for you.

Seems like that reality may not be too far off. Like the scene above from Minority Report, retailers and malls here are in talks with digital technology firms to install tracking systems to detect shopper movement, face and even gender to ‘better cater’ to our needs.

Is this convenience? Or does it warrant concern about privacy?

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